History Behind the Branded Names

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    History Behind the Branded Names

    Post by Princessa on Fri Mar 20, 2009 1:16 am




    Adidas — from the name of the founder Adolf (Adi) Dassler.


    Last edited by Princessa on Fri Mar 20, 2009 1:18 am; edited 1 time in total
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    Re: History Behind the Branded Names

    Post by Princessa on Fri Mar 20, 2009 1:18 am





    Accenture — from "Accent on the future".


    Last edited by Princessa on Thu Mar 26, 2009 10:29 pm; edited 1 time in total
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    Re: History Behind the Branded Names

    Post by Princessa on Thu Mar 26, 2009 10:09 pm




    Bridgestone — named after founder Shojiro Ishibashi. The surname Ishibashi means "stone bridge", or "bridge of stone".
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    Re: History Behind the Branded Names

    Post by Princessa on Thu Mar 26, 2009 10:11 pm


    Canon — Originally (1933) Precision Optical Instruments Laboratory the new name (1935) derived from the name of the company's first camera, the Kwanon, in turn named after the Japanese name of the Buddhist bodhisattva of mercy.
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    Re: History Behind the Branded Names

    Post by Princessa on Thu Mar 26, 2009 10:13 pm



    Dell — named after its founder, Michael Dell. The company changed its name from Dell Computer in 2003.

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    Re: History Behind the Branded Names

    Post by Princessa on Thu Mar 26, 2009 10:16 pm




    FedEx — abbreviation of Federal Express Corporation, the company's original name.
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    Re: History Behind the Branded Names

    Post by Princessa on Thu Mar 26, 2009 10:23 pm


    Honda — from the name of its founder, Soichiro Honda.
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    Re: History Behind the Branded Names

    Post by Princessa on Thu Mar 26, 2009 10:25 pm




    Intel — Bob Noyce and Gordon Moore initially incorporated their company as N M Electronics. Someone suggested Moore Noyce Electronics but it sounded too close to "more noise" — not a good choice for an electronics company! Later, Integrated Electronics was proposed but it had already been taken, so they used the initial syllables (INTegrated ELectronics). To avoid potential conflicts with other companies with similar names, Intel purchased the name rights for $15,000 from a company called Intelco. (Source: Intel 15 Years Corporate Anniversary Brochure).
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    Re: History Behind the Branded Names

    Post by Princessa on Thu Mar 26, 2009 10:26 pm




    Konica — it was earlier known as Konishiroku Kogaku. Konishiroku in turn is the short for Konishiya Rokubeiten which was the first name of the company established by Rokusaburo Sugiura in the 1850s.

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    Re: History Behind the Branded Names

    Post by Princessa on Thu Mar 26, 2009 10:28 pm


    Motorola — Founder Paul Galvin came up with this name when his company (at the time, Galvin Manufacturing Company) started manufacturing radios for cars. Many audio equipment makers of the era used the "ola" ending for their products, most famously the "Victrola" phonograph made by the Victor Talking Machine Company. The name was meant to convey the idea of "sound" and "motion". It became so widely recognized that the company later adopted it as the company name.
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    Re: History Behind the Branded Names

    Post by Princessa on Thu Mar 26, 2009 10:30 pm




    Nestle — named after its founder, Henri Nestlé, who was born in Germany under the name "Nestle", which is German (actually, Swabian diminutive) for "bird's nest".
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    Re: History Behind the Branded Names

    Post by Princessa on Thu Mar 26, 2009 10:33 pm


    Reebok — alternate spelling of rhebok (Pelea capreolus), an African antelope.
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    Re: History Behind the Branded Names

    Post by Princessa on Thu Mar 26, 2009 10:34 pm



    Samsung — meaning three stars in Korean.
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    Re: History Behind the Branded Names

    Post by Princessa on Thu Mar 26, 2009 10:37 pm


    Toshiba — named from the merger of consumer goods company Tokyo Denki (Tokyo Electric Co) and electrical firm Shibaura Seisaku-sho (Shibaura Engineering Works).

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