History Behind the Branded Names

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    Post by Princessa on Fri Mar 20, 2009 1:16 am


    History Behind the Branded Names AdidasLogo


    Adidas — from the name of the founder Adolf (Adi) Dassler.


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    Post by Princessa on Fri Mar 20, 2009 1:18 am


    History Behind the Branded Names Sighp_sz3_blk_nof_mac_accenture


    Accenture — from "Accent on the future".


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    Post by Princessa on Thu Mar 26, 2009 10:09 pm


    History Behind the Branded Names Bridgestone_logo


    Bridgestone — named after founder Shojiro Ishibashi. The surname Ishibashi means "stone bridge", or "bridge of stone".
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    Post by Princessa on Thu Mar 26, 2009 10:11 pm

    History Behind the Branded Names Canon_logo
    Canon — Originally (1933) Precision Optical Instruments Laboratory the new name (1935) derived from the name of the company's first camera, the Kwanon, in turn named after the Japanese name of the Buddhist bodhisattva of mercy.
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    Post by Princessa on Thu Mar 26, 2009 10:13 pm


    History Behind the Branded Names Dell_logo020307
    Dell — named after its founder, Michael Dell. The company changed its name from Dell Computer in 2003.

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    Post by Princessa on Thu Mar 26, 2009 10:16 pm


    History Behind the Branded Names FedEx%20Logo


    FedEx — abbreviation of Federal Express Corporation, the company's original name.
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    Post by Princessa on Thu Mar 26, 2009 10:23 pm

    History Behind the Branded Names Honda_logo
    Honda — from the name of its founder, Soichiro Honda.
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    Post by Princessa on Thu Mar 26, 2009 10:25 pm


    History Behind the Branded Names Intel-logo-blue

    Intel — Bob Noyce and Gordon Moore initially incorporated their company as N M Electronics. Someone suggested Moore Noyce Electronics but it sounded too close to "more noise" — not a good choice for an electronics company! Later, Integrated Electronics was proposed but it had already been taken, so they used the initial syllables (INTegrated ELectronics). To avoid potential conflicts with other companies with similar names, Intel purchased the name rights for $15,000 from a company called Intelco. (Source: Intel 15 Years Corporate Anniversary Brochure).
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    Post by Princessa on Thu Mar 26, 2009 10:26 pm

    History Behind the Branded Names Konicalogo


    Konica — it was earlier known as Konishiroku Kogaku. Konishiroku in turn is the short for Konishiya Rokubeiten which was the first name of the company established by Rokusaburo Sugiura in the 1850s.

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    Post by Princessa on Thu Mar 26, 2009 10:28 pm

    History Behind the Branded Names Motorolalogo
    Motorola — Founder Paul Galvin came up with this name when his company (at the time, Galvin Manufacturing Company) started manufacturing radios for cars. Many audio equipment makers of the era used the "ola" ending for their products, most famously the "Victrola" phonograph made by the Victor Talking Machine Company. The name was meant to convey the idea of "sound" and "motion". It became so widely recognized that the company later adopted it as the company name.
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    Post by Princessa on Thu Mar 26, 2009 10:30 pm

    History Behind the Branded Names Nestle-logo


    Nestle — named after its founder, Henri Nestlé, who was born in Germany under the name "Nestle", which is German (actually, Swabian diminutive) for "bird's nest".
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    Post by Princessa on Thu Mar 26, 2009 10:33 pm

    History Behind the Branded Names Reebok-logo-final
    Reebok — alternate spelling of rhebok (Pelea capreolus), an African antelope.
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    Post by Princessa on Thu Mar 26, 2009 10:34 pm

    History Behind the Branded Names Samsung-logo

    Samsung — meaning three stars in Korean.
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    Post by Princessa on Thu Mar 26, 2009 10:37 pm

    History Behind the Branded Names Toshiba_logo
    Toshiba — named from the merger of consumer goods company Tokyo Denki (Tokyo Electric Co) and electrical firm Shibaura Seisaku-sho (Shibaura Engineering Works).

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